Working with Boutinot for 4 months now my time interning with the company has sadly come too an end. As described within the previous post we were asked to work within project teams to create two new product development concepts for some of the companies new wine products. Along side this we developed commercially sound campaign ideas, integrating both traditional and digital marketing and using a social media approach. We had to consider target audiences, potential stockists and consumer profiles.
Once this was completed we were then asked to help the company to conduct their annual market gap analysis, collecting data from several of the UK’s biggest supermarket chains, some of their current and potential suppliers such as ASDA and Marks and Spencer. The results were extremely interesting and key for the companies sales. The placement I believe was very beneficial alongside my first year studies as it helped me to strengthen my team working abilities and interpersonal skills, whilst giving me the opportunity to put my learning into practice.