Photolink: Week 6 & 7

Behance 

I have struggled to post over the past month being so busy around my first Brand Management assignment, now thats out of the way it’s back to keeping the blog up to date! I’m going to summarise the past month goings on in just two new posts.

Thinking back a couple of weeks, when I was first introduced to a new social media platform built to showcase portfolios by creative professionals known as Behance. The site being perfect for Photolink, as a creative marketing and communications agency focused around photography. The site gives them the ability to store and share all of their work from various campaigns to thousands of others within similar industries.

The first upload I made was Supercut’s 2013 Lookbook:

Screen shot 2013-12-16 at 19.51.35

The next week I then uploaded Regis’s Life By You, Hair By Regis’s campaign photographs:

Screen shot 2013-12-16 at 19.53.30

From this week onwards I have also been working with the companies Google Analytics for all of their digital campaigns, working with other interns we have taken one of their main campaigns to work with closely, mine being Regis. This has meant I have been tracking Regis’s progress across various areas such as overall traffic, social referrals and whether they are successfully reaching their online goals. We have then been updating their Google Document spread sheets to track the campaigns progress and to see where improvements can be made.

More coming very soon!

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