Photolink: Week 10, It’s Christmas!

Week 10 of my internship was the last week before we broke up for Christmas, exciting as it was we had plenty of work to be getting on with….

  • Update Regis dashboard to monthly totals on social & update as usual
  • Create a new dashboard for Photolink
  • Pinterest Regis and Supercuts – Update Pinterest with new links from the sites, follow a few new people and like and commenton some relevent people’s pins
  • Pinterest for Photolink – Update Pinterest with new links from the sites, follow a few new people and like and commenton some relevent people’s pins
    Behance for Photolink – add a new project
  • Instagram for regis and Supercuts – speak to Orla to obtain some images for each brand (just one or two) & upload. Follow some users, like some relevant images
  • Distribute Regis Infographics – Speak to Orla to obtain infographics – add links to linkbuilding doc
  • Distribute Regis comp – 12 days of regis – add links to linkbuilding do

Now it’s the end of our first term most of this I found easy enough to get on with myself, the list of work at the start of a day can sometimes seem quite daunting but once prioritised and broken down it’s always a happy ending! I have found the first term of this placement so educational and some of the best experience that I have been lucky enough to gain so far. So excited to see what second term has to offer after the Christmas break! 

Merry Christmas!

Drew 

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Photolink: Week 8 & 9

Infographics

The past 2 weeks at Photolink I have felt I have started to work more independently and that I now know what tasks need to be completed without having to be told (sounds like I’m back at school!). Each week I start by updating their main campaigns Google Analytic spreadsheets within Google Documents,  begin social bookmarking the newest posts and information that has been added to their clients websites and start adding a new project to the companies Behance profile.

During these two weeks we started to work with infographics for the first time, we were given two that they had created for their client Little Black Dress.

The Iconic Red Dress

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And Audrey Hepburn, What Didn’t You Know…

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Our task was then to spread these throughout infographic sites, we soon discovered that these sites are very particular to what they decide to upload but hopefully these will be floating around the web sooner rather than later!

Now were all up to date!

Drew

Photolink: Week 6 & 7

Behance 

I have struggled to post over the past month being so busy around my first Brand Management assignment, now thats out of the way it’s back to keeping the blog up to date! I’m going to summarise the past month goings on in just two new posts.

Thinking back a couple of weeks, when I was first introduced to a new social media platform built to showcase portfolios by creative professionals known as Behance. The site being perfect for Photolink, as a creative marketing and communications agency focused around photography. The site gives them the ability to store and share all of their work from various campaigns to thousands of others within similar industries.

The first upload I made was Supercut’s 2013 Lookbook:

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The next week I then uploaded Regis’s Life By You, Hair By Regis’s campaign photographs:

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From this week onwards I have also been working with the companies Google Analytics for all of their digital campaigns, working with other interns we have taken one of their main campaigns to work with closely, mine being Regis. This has meant I have been tracking Regis’s progress across various areas such as overall traffic, social referrals and whether they are successfully reaching their online goals. We have then been updating their Google Document spread sheets to track the campaigns progress and to see where improvements can be made.

More coming very soon!

Photolink: Week 5

Social Bookmarking

I was abit panicked when I heard this week my tasks revolved around social bookmarking! I have come across some social bookmarking sights myself such as Digg and StumbleUpon, never finding them the easiest things to grasp. I was then introduced to a few more; Delicious and Reddit. I was asked to login in and create some accounts for Photolink and start to populate them with pages from their clients webpages, mainly centred around Campo, Regis and Supercuts.

After working my way around each of the bookmarking sites, I found out how to add links and share all the interesting updates!

StumbleUpon I found to be my favourite, I like the layout and the fact it shares images with each post…

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Digg I had used before to source interesting news articles, I found uploading data hard and was not so keen on the layout for adding your own links…

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Delicious I found the easiest to use, upload and share links however the layout is boring, I find the images with the articles eye catching and fun…

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Finally Reddit,Rsimilar to Delicious I found the layout boring however it is aimed for a more techy audience, I think it hits that perfectly however for new users it is hard to use and only lets you post every so often which made my job for the day difficult. Uhh Ohh you seem to be a new user….

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After panicking at first, I loved learning about a new area and how to work with new sights. I also did my first tweet from @photolinkdigi  account, expressing how pleased everyone in the office was to be voted 7th in the Prolific North top 50 integrated agencies 2013!

Until next week,

Drew

Photolink: Week 4, Halloween

After having a week off for a placement day at university I was looking forward to getting back into the office. We got straight down to our daily tasks and we were then given 3 different training sessions for the end of the day, social media, blogging and SEO.

My daily task, the ‘social butterfly’ meant that my work for the day was centred around all of their social media pages, making posts and interacting with other users. Starting with the Regis Google+

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I decided to use Halloween as a theme to my posts, updates and uploads! I found updating both Regis’s and Supercut’s Pinterest the most fun, searching for unique hair ideas for the spooky festivities.

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Our training sessions towards the end of the day were extremely interesting, we were taught more into SEO and how to link build, using different programmes and analysing techniques. We then had social media training which was particularly helpful for me and my daily task, again we were given tools and techniques to use such as Feedly, to keep updated on particular industry news. Finally our blogging tutorial was extremely interesting finding out how the company find and contact bloggers to work with them on certain campaigns.

Looking forward to keeping you posted!

Drew

Photolink: Week 3

3rd week already of my Agency Life placement… ‘time fly’s when your having fun,’ the weeks seem to be literally flying by at the moment. This week we started with a group meeting, our mentors Paul and Rebecca went through our individual roles in more detail and we had the chance to ask any questions, clarify anything we didn’t understand and put forward some of our ideas which we have already.

We were then added to their ‘Basecamp’ which is a place, online, were they store their current campaigns and where we have the ability list what needs to be done or what has been completed etc. This made me think more about my own time management so I began to create a timetable for my individual task, I added my aims on a week to week basis. 

Our daily task was again based around Regis’s blog, this week we had to add tags to each of the blog posts, to do this we had to read more into the posts and watch some of their previously uploaded videos, it was good to see what type of posts they have perviously used and how their campaigns have changed each year. 

Looking forward to keeping you updated!

Drew 

Photolink: Week 2

I have been so busy the last few weeks getting settled into my placement, getting back down the grind of uni work and still trying to uphold some sort of social life – student problems! 

My second week at Photolink Creative Group went extremely well once again, me and the other interns are setteling in well, all thanks to the friendly, welcoming staff! Alongside our constant job role which I described within the last post we are also given daily tasks, this weeks was based around Regis’s Blog. 

Working within WordPress we were asked to re-catorgise all of their pervious blog posts for when they redesign the website, dating back to 2007 as you can imagine there was quite a lot so working as a team we spilt the posts evenly and gave each other a hand, this took the majority of the day. We were then asked to upload a set of cover photos to link to each blog post from the website however we soon realised there was a few missing, uhh ohh. After a couple of minutes contemplating on how to handle our first problem we decided to use our initiative and screen shot from the Regis TV videos from YouTube. 

During the day we were also given our Individual Photolink email accounts, feeling fully part of the social team I can see already that this year I’m going to learn so much about the not only how Agency Life is but gain skills and knowledge that will last a life time!