It’s been too long since I last created a post on this blog, nearly a year in fact. Last year I didn’t get a chance to summarise my overall experience from my time spent taking part in MMU Agency Life during my second year at university with a great agency Photolink Creative Group.
I would just like to use this post to share the below YouTube video which I created before I left the agency….
It’s nearly that day of the year again, no matter where you go you can see nothing but hearts, flowers and teddy bears! So as you can guess most of our updates this week were focused on Valentines! The valentines updates work perfectly with the audience of two of the main clients I have been working with… Regis and Supercut’s Salons..
I made updates to two new boards to their Pinterest Date Night Hair for Supercuts
And Valentines Nail Inspiration for Regis
That’s all for this week.
This week I focused most of my time working with client’s Google+ accounts as its one social networking platform which I don’t feel like I have focused much on since I have been working with Photolink and is within my personal job role as Social Butterfly.
Here is one of my posts for Supercut’s (I’m also personally loving Demi’s new daring colour, I want it!), as well as posting material, I also spent time interacting with other users commenting, sharing and reposting, slowly but surely I’m starting to master the network!
A new task for the week was to find some of the main competitors for Photolink, mainly their studios to help improve their Twitter presence. This was really interesting looking into all the local competition and something new and fun to research into.
After our usual tasks.. Google Analytics, Bookmarking any new posts from all of the websites, we focused on both Regis and Supercuts Pinterest, this gave me an opportunity to view some new styles from some of my favourite celebrities… perks of the job! Here are some of my favourites which I added to their boards…
In love with Fearne’s gorgeous platinum blonde bob at the NTA’s the other week. I then focused on adding some Pin’s to Supercut’s Fringe Fabulous board here are some more of my favourites!…
No one can sport a thick full fringe like Lily or the centre parted one like Alexa. I admit I do lust a little after both their locks.
I then added a Photolink Studio’s ‘Sixties Chic‘ project to their Behance page, this was another piece of brilliant work which I throughly enjoyed looking through. Do make sure you check it out for yourself.
Until Next Week!
Week 10 of my internship was the last week before we broke up for Christmas, exciting as it was we had plenty of work to be getting on with….
- Update Regis dashboard to monthly totals on social & update as usual
- Create a new dashboard for Photolink
- Pinterest Regis and Supercuts – Update Pinterest with new links from the sites, follow a few new people and like and commenton some relevent people’s pins
- Pinterest for Photolink – Update Pinterest with new links from the sites, follow a few new people and like and commenton some relevent people’s pins
Behance for Photolink – add a new project
- Instagram for regis and Supercuts – speak to Orla to obtain some images for each brand (just one or two) & upload. Follow some users, like some relevant images
- Distribute Regis Infographics – Speak to Orla to obtain infographics – add links to linkbuilding doc
- Distribute Regis comp – 12 days of regis – add links to linkbuilding do
Now it’s the end of our first term most of this I found easy enough to get on with myself, the list of work at the start of a day can sometimes seem quite daunting but once prioritised and broken down it’s always a happy ending! I have found the first term of this placement so educational and some of the best experience that I have been lucky enough to gain so far. So excited to see what second term has to offer after the Christmas break!
The past 2 weeks at Photolink I have felt I have started to work more independently and that I now know what tasks need to be completed without having to be told (sounds like I’m back at school!). Each week I start by updating their main campaigns Google Analytic spreadsheets within Google Documents, begin social bookmarking the newest posts and information that has been added to their clients websites and start adding a new project to the companies Behance profile.
During these two weeks we started to work with infographics for the first time, we were given two that they had created for their client Little Black Dress.
The Iconic Red Dress
And Audrey Hepburn, What Didn’t You Know…
Our task was then to spread these throughout infographic sites, we soon discovered that these sites are very particular to what they decide to upload but hopefully these will be floating around the web sooner rather than later!
Now were all up to date!
I have struggled to post over the past month being so busy around my first Brand Management assignment, now thats out of the way it’s back to keeping the blog up to date! I’m going to summarise the past month goings on in just two new posts.
Thinking back a couple of weeks, when I was first introduced to a new social media platform built to showcase portfolios by creative professionals known as Behance. The site being perfect for Photolink, as a creative marketing and communications agency focused around photography. The site gives them the ability to store and share all of their work from various campaigns to thousands of others within similar industries.
The first upload I made was Supercut’s 2013 Lookbook:
The next week I then uploaded Regis’s Life By You, Hair By Regis’s campaign photographs:
From this week onwards I have also been working with the companies Google Analytics for all of their digital campaigns, working with other interns we have taken one of their main campaigns to work with closely, mine being Regis. This has meant I have been tracking Regis’s progress across various areas such as overall traffic, social referrals and whether they are successfully reaching their online goals. We have then been updating their Google Document spread sheets to track the campaigns progress and to see where improvements can be made.
More coming very soon!