This week I focused most of my time working with client’s Google+ accounts as its one social networking platform which I don’t feel like I have focused much on since I have been working with Photolink and is within my personal job role as Social Butterfly.
Here is one of my posts for Supercut’s (I’m also personally loving Demi’s new daring colour, I want it!), as well as posting material, I also spent time interacting with other users commenting, sharing and reposting, slowly but surely I’m starting to master the network!
A new task for the week was to find some of the main competitors for Photolink, mainly their studios to help improve their Twitter presence. This was really interesting looking into all the local competition and something new and fun to research into.
After our usual tasks.. Google Analytics, Bookmarking any new posts from all of the websites, we focused on both Regis and Supercuts Pinterest, this gave me an opportunity to view some new styles from some of my favourite celebrities… perks of the job! Here are some of my favourites which I added to their boards…
In love with Fearne’s gorgeous platinum blonde bob at the NTA’s the other week. I then focused on adding some Pin’s to Supercut’s Fringe Fabulous board here are some more of my favourites!…
No one can sport a thick full fringe like Lily or the centre parted one like Alexa. I admit I do lust a little after both their locks.
I then added a Photolink Studio’s ‘Sixties Chic‘ project to their Behance page, this was another piece of brilliant work which I throughly enjoyed looking through. Do make sure you check it out for yourself.
Until Next Week!
First week back after the Christmas break I was extremely excited to get back into a working routine. This week I was working closely with Photolink’s head of social, given tasks surrounding their client Campo Retro.
Firstly working with their Twitter account we have to follow a range of different football bloggers from all over the world and tweet each with a relevant tweet to their team..
which let me add, is harder than you think when your not such a football buff!
We then had to find interesting pictures to pin to their ‘Back in the Day‘ Pinterest board, using FIFAs top 100 players of all time. Our aim was to find some pictures of the footballers off the pitch or pictures capturing key memorable moments with a great atmospheric vibe.
It’s safe to say this week I have been all Football’d out and learnt some really interesting facts about the sport, alongside social media!
Until next week,
Week 10 of my internship was the last week before we broke up for Christmas, exciting as it was we had plenty of work to be getting on with….
- Update Regis dashboard to monthly totals on social & update as usual
- Create a new dashboard for Photolink
- Pinterest Regis and Supercuts – Update Pinterest with new links from the sites, follow a few new people and like and commenton some relevent people’s pins
- Pinterest for Photolink – Update Pinterest with new links from the sites, follow a few new people and like and commenton some relevent people’s pins
Behance for Photolink – add a new project
- Instagram for regis and Supercuts – speak to Orla to obtain some images for each brand (just one or two) & upload. Follow some users, like some relevant images
- Distribute Regis Infographics – Speak to Orla to obtain infographics – add links to linkbuilding doc
- Distribute Regis comp – 12 days of regis – add links to linkbuilding do
Now it’s the end of our first term most of this I found easy enough to get on with myself, the list of work at the start of a day can sometimes seem quite daunting but once prioritised and broken down it’s always a happy ending! I have found the first term of this placement so educational and some of the best experience that I have been lucky enough to gain so far. So excited to see what second term has to offer after the Christmas break!
The past 2 weeks at Photolink I have felt I have started to work more independently and that I now know what tasks need to be completed without having to be told (sounds like I’m back at school!). Each week I start by updating their main campaigns Google Analytic spreadsheets within Google Documents, begin social bookmarking the newest posts and information that has been added to their clients websites and start adding a new project to the companies Behance profile.
During these two weeks we started to work with infographics for the first time, we were given two that they had created for their client Little Black Dress.
The Iconic Red Dress
And Audrey Hepburn, What Didn’t You Know…
Our task was then to spread these throughout infographic sites, we soon discovered that these sites are very particular to what they decide to upload but hopefully these will be floating around the web sooner rather than later!
Now were all up to date!
I have struggled to post over the past month being so busy around my first Brand Management assignment, now thats out of the way it’s back to keeping the blog up to date! I’m going to summarise the past month goings on in just two new posts.
Thinking back a couple of weeks, when I was first introduced to a new social media platform built to showcase portfolios by creative professionals known as Behance. The site being perfect for Photolink, as a creative marketing and communications agency focused around photography. The site gives them the ability to store and share all of their work from various campaigns to thousands of others within similar industries.
The first upload I made was Supercut’s 2013 Lookbook:
The next week I then uploaded Regis’s Life By You, Hair By Regis’s campaign photographs:
From this week onwards I have also been working with the companies Google Analytics for all of their digital campaigns, working with other interns we have taken one of their main campaigns to work with closely, mine being Regis. This has meant I have been tracking Regis’s progress across various areas such as overall traffic, social referrals and whether they are successfully reaching their online goals. We have then been updating their Google Document spread sheets to track the campaigns progress and to see where improvements can be made.
More coming very soon!
I have been so busy the last few weeks getting settled into my placement, getting back down the grind of uni work and still trying to uphold some sort of social life – student problems!
My second week at Photolink Creative Group went extremely well once again, me and the other interns are setteling in well, all thanks to the friendly, welcoming staff! Alongside our constant job role which I described within the last post we are also given daily tasks, this weeks was based around Regis’s Blog.
Working within WordPress we were asked to re-catorgise all of their pervious blog posts for when they redesign the website, dating back to 2007 as you can imagine there was quite a lot so working as a team we spilt the posts evenly and gave each other a hand, this took the majority of the day. We were then asked to upload a set of cover photos to link to each blog post from the website however we soon realised there was a few missing, uhh ohh. After a couple of minutes contemplating on how to handle our first problem we decided to use our initiative and screen shot from the Regis TV videos from YouTube.
During the day we were also given our Individual Photolink email accounts, feeling fully part of the social team I can see already that this year I’m going to learn so much about the not only how Agency Life is but gain skills and knowledge that will last a life time!