Photolink: Week 15

It’s nearly that day of the year again, no matter where you go you can see nothing but hearts, flowers and teddy bears! So as you can guess most of our updates this week were focused on Valentines! The valentines updates work perfectly with the audience of two of the main clients I have been working with… Regis and Supercut’s Salons..

I made updates to two new boards to their Pinterest Date Night Hair for SupercutsImage

And Valentines Nail Inspiration for Regis

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That’s all for this week.

Happy Valentines!

Drew

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Photolink: Week 14

This week I focused most of my time working with client’s Google+ accounts as its one social networking platform which I don’t feel like I have focused much on since I have been working with Photolink and is within my personal job role as Social Butterfly. 

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Here is one of my posts for Supercut’s (I’m also personally loving Demi’s new daring colour, I want it!), as well as posting material, I also spent time interacting with other users commenting, sharing and reposting, slowly but surely I’m starting to master the network! 

A new task for the week was to find some of the main competitors for Photolink, mainly their studios to help improve their Twitter presence. This was really interesting looking into all the local competition and something new and fun to research into.

Drew 

Photolink: Week 13

After our usual tasks.. Google Analytics, Bookmarking any new posts from all of the websites, we focused on both Regis and Supercuts Pinterest, this gave me an opportunity to view some new styles from some of my favourite celebrities… perks of the job! Here are some of my favourites which I added to their boards…

Fearne-Cotton-NTAs-Hair-Bob-PlatinumIn love with Fearne’s gorgeous platinum blonde bob at the NTA’s the other week. I then focused on adding some Pin’s to Supercut’s Fringe Fabulous board here are some more of my favourites!…

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No one can sport a thick full fringe like Lily or the centre parted one like Alexa. I admit I do lust a little after both their locks. 

I then added a Photolink Studio’s ‘Sixties Chic‘ project to their Behance page, this was another piece of brilliant work which I throughly enjoyed looking through. Do make sure you check it out for yourself.

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Until Next Week!

Drew

Retail – Social Media Marketing

At Photolink last week one of our tasks was to review Little Black Dresses social media pages and evaluate them… In doing this I found it extremely interesting to take a look at other retail shops social networking and what different aspects they use to interact with their fans and followers.

Here are some of the best Interactive ways I picked up from some of my favourite brands…

1. ASOS – Casual relatable tweets are shown here to be a great way to spread brand awareness, something as simple as a ‘TGIF!’ tweet will provide numerous Retweets and steers away from a constant salesy approach to social networking which lets all face it, we hate!

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2. Topshop – Seeding a competition over all of their social platforms is another great way to get their followers involved with their brand. Topshop’s recent #TopPets comp saw thousands of their brand users taking to Instagram and twitter to show off their adorable pet pictures to try and win the chance for their pet to gain a place on a new pair of Topshop socks! #Genius

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3. Boohoo.com – Get involved with your consumers interests! What girl didn’t love SATC?! Boohoo found the perfect way to interact with their Facebook followers here with a simple quote which we all remember…

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4. Urban Outfitters – Perfectly jumping on the Valentines Day hype and utilising their Pinterest for it. I think it’s a great idea to use current trends and hypes to promote fitting products to their consumers and Pinterest is the perfect platform for it!

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5. Finally Little Black Dress – Youtube Videos are a great way to allow consumers to really get to know a brand and feel apart of it. Our own Little Black Dress has done this really well by integrating questions from their customers and answering their queries. Give it a watch!

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This research into various retail brands has shown to me that having a great social media presence might not just be about gaining more sales and just another way to promote products but a place for a brand to interact with their customers, get them involved with the brand and increase their brand awareness through fun and creative ways!

Hope you have enjoyed this read!

Drew

Photolink: Week 12

This week I caught up on all of the new posts from their digital clients websites and Photolink’s themselves to social bookmark. Social bookmarking is working better than I ever imagined it would, StumbleUpon being a particular success! 

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I found Regis’s Gym Hair Tips blog post extremely interesting… helping me stick to my resolution! The afternoon was focused on working with Supercut’s Instagram and distributing some Regis Infographic’s to Infographic sites…. 

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I really like both Regis and Supercuts inforgaphics they are quick and easy ways of creating your own unique hair styles for going out, work or festivals! Definitely check them out if you haven’t already. 

Drew 

Photolink: Week 10, It’s Christmas!

Week 10 of my internship was the last week before we broke up for Christmas, exciting as it was we had plenty of work to be getting on with….

  • Update Regis dashboard to monthly totals on social & update as usual
  • Create a new dashboard for Photolink
  • Pinterest Regis and Supercuts – Update Pinterest with new links from the sites, follow a few new people and like and commenton some relevent people’s pins
  • Pinterest for Photolink – Update Pinterest with new links from the sites, follow a few new people and like and commenton some relevent people’s pins
    Behance for Photolink – add a new project
  • Instagram for regis and Supercuts – speak to Orla to obtain some images for each brand (just one or two) & upload. Follow some users, like some relevant images
  • Distribute Regis Infographics – Speak to Orla to obtain infographics – add links to linkbuilding doc
  • Distribute Regis comp – 12 days of regis – add links to linkbuilding do

Now it’s the end of our first term most of this I found easy enough to get on with myself, the list of work at the start of a day can sometimes seem quite daunting but once prioritised and broken down it’s always a happy ending! I have found the first term of this placement so educational and some of the best experience that I have been lucky enough to gain so far. So excited to see what second term has to offer after the Christmas break! 

Merry Christmas!

Drew 

Photolink: Week 8 & 9

Infographics

The past 2 weeks at Photolink I have felt I have started to work more independently and that I now know what tasks need to be completed without having to be told (sounds like I’m back at school!). Each week I start by updating their main campaigns Google Analytic spreadsheets within Google Documents,  begin social bookmarking the newest posts and information that has been added to their clients websites and start adding a new project to the companies Behance profile.

During these two weeks we started to work with infographics for the first time, we were given two that they had created for their client Little Black Dress.

The Iconic Red Dress

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And Audrey Hepburn, What Didn’t You Know…

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Our task was then to spread these throughout infographic sites, we soon discovered that these sites are very particular to what they decide to upload but hopefully these will be floating around the web sooner rather than later!

Now were all up to date!

Drew