Photolink: Week 5

Social Bookmarking

I was abit panicked when I heard this week my tasks revolved around social bookmarking! I have come across some social bookmarking sights myself such as Digg and StumbleUpon, never finding them the easiest things to grasp. I was then introduced to a few more; Delicious and Reddit. I was asked to login in and create some accounts for Photolink and start to populate them with pages from their clients webpages, mainly centred around Campo, Regis and Supercuts.

After working my way around each of the bookmarking sites, I found out how to add links and share all the interesting updates!

StumbleUpon I found to be my favourite, I like the layout and the fact it shares images with each post…

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Digg I had used before to source interesting news articles, I found uploading data hard and was not so keen on the layout for adding your own links…

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Delicious I found the easiest to use, upload and share links however the layout is boring, I find the images with the articles eye catching and fun…

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Finally Reddit,Rsimilar to Delicious I found the layout boring however it is aimed for a more techy audience, I think it hits that perfectly however for new users it is hard to use and only lets you post every so often which made my job for the day difficult. Uhh Ohh you seem to be a new user….

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After panicking at first, I loved learning about a new area and how to work with new sights. I also did my first tweet from @photolinkdigi  account, expressing how pleased everyone in the office was to be voted 7th in the Prolific North top 50 integrated agencies 2013!

Until next week,

Drew

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Photolink: Week 4, Halloween

After having a week off for a placement day at university I was looking forward to getting back into the office. We got straight down to our daily tasks and we were then given 3 different training sessions for the end of the day, social media, blogging and SEO.

My daily task, the ‘social butterfly’ meant that my work for the day was centred around all of their social media pages, making posts and interacting with other users. Starting with the Regis Google+

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I decided to use Halloween as a theme to my posts, updates and uploads! I found updating both Regis’s and Supercut’s Pinterest the most fun, searching for unique hair ideas for the spooky festivities.

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Our training sessions towards the end of the day were extremely interesting, we were taught more into SEO and how to link build, using different programmes and analysing techniques. We then had social media training which was particularly helpful for me and my daily task, again we were given tools and techniques to use such as Feedly, to keep updated on particular industry news. Finally our blogging tutorial was extremely interesting finding out how the company find and contact bloggers to work with them on certain campaigns.

Looking forward to keeping you posted!

Drew

Photolink Creative Group

Hey again, 

Two blog posts in one night, aren’t you lucky! I’m now going to back track to Wednesday when I started my MMU Agency Life placement at Photolink Creative Group. As I said in my last post my Agency Life unit opened up an amazing opportunity for me to apply for internships which would take me out of university for one day a week to sample what work is really like within a marketing agency.

3 of us gained the opportunity from MMU to work with the @Photolinksocial team which means our weekly tasks will be focused around digital aspects of marketing. When we arrived we were welcomed with warm faces and so nicely greeted by everyone in the office which helped ease all the first day nerves.

We were given another tour around the office which is like a piece of artwork itself and then individually given separate job roles for the year which means we always have something to be constantly working on and is our own responsibility.

My job role: The Social Butterfly

My aim to build social authority and seed content through various sites and social networking platforms such as Instagram, Pinterest, YouTube, Google +, Digg/ Delicious and Stumble Upon. I will be working on these networking pages for not only Photolink themselves but some of their clients such as Regis, Supercuts and Campo. I began this task by working with 2 clients google+’s, populating them and changing their appearance so they can be later added to their blogs. We will also be given daily tasks, our first group was to upload Regis and Supercuts videos from their YouTubes to their WordPress Blogs.

Being given all of this responsibility for the first time is challenging but extremely exciting too! I loved my first day within a creative marketing agency and can’t wait to keep you all updated with my progress!

Drew

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Hello Second Year

Hi everyone!

Sorry for the long delay with this post, after being back to reality for about a week now, starting all of my second year units and a new internship, I thought it about time to get back to this blog…

Over the summer I have been lucky enough to travel the East coast of Australia, see the sights of Barcelona and enjoy the sounds of some of my favourite artists Benicassim (I have added a few snaps from my instagram below). Not to mention spending some much needed time catching up with all my family and friends back home in Newcastle. The end of first year seems like forever ago, after having this amazing summer, it’s a bit of a shock to the system getting back to the grind of working but exciting nonetheless.

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I have had all of my induction lectures/seminars this week which has made me super excited for what second year at university has to hold. One of my units is Agency Life, this part of the course has given me the opportunity to work with Photolink Creative Group which I also started on Wednesday, check out the next up and coming blog post for more about my new internship.

Thanks for reading!

Drew

First Year Internship

Working with Boutinot for 4 months now my time interning with the company has sadly come too an end. As described within the previous post we were asked to work within project teams to create two new product development concepts for some of the companies new wine products. Along side this we developed commercially sound campaign ideas, integrating both traditional and digital marketing and using a social media approach. We had to consider target audiences, potential stockists and consumer profiles.

Once this was completed we were then asked to help the company to conduct their annual market gap analysis, collecting data from several of the UK’s biggest supermarket chains, some of their current and potential suppliers such as ASDA and Marks and Spencer. The results were extremely interesting and key for the companies sales. The placement I believe was very beneficial alongside my first year studies as it helped me to strengthen my team working abilities and interpersonal skills, whilst giving me the opportunity to put my learning into practice. 

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 I received this gift for my work with them last week, benefits of working within the wine industry, should go down very nicely post exams! I would like to thank everyone at the office for it and the opportunities they have provided me with! 
 
 

DMMP Portfolio

Today nearing the last of my Digital Media and Marketing Platforms seminars we were asked to post a portfolio of all of our 1st year work onto a social media page, working in groups. We decided to use our digital marketing agency, JDVE, Facebook profile we had created for our first marked assignment for the uint, gaining a 2:1 for the finished posts! After putting all of our work together, it was interesting to see what we had all accomplished and covered;

Google Trends

Mobile Marketing

Email Marketing

Application of Social Media and Blogging in the Real World

http://jdvemarketing.wordpress.com/

http://www.facebook.com/JDVEmarketing

https://twitter.com/JDVEmarketing

Also videos shown in my previous post, just to name a few.

SURPRISE!

As apart of my Digital Media and Marketing Platforms unit we have been looking into the YouTube ‘unboxing’ phenomenon. These videos usually show a new product being unpackaged, the most common being electrical goods, these usually being very informative for the viewer too.

We were then given the task to get creative and form an Unboxing video for a simple Kinder Egg! After an intense session of brainstorming together, we decided to choose an old classic, Humpty Dumpty to focus our short video on.

Drawing up our storyboard and bringing a personality to our chocolate egg we were ready to start shooting! luckily Manchester weather held out for us and gave us the opportunity to add some shades to the mix!

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