Hello Second Year

Hi everyone!

Sorry for the long delay with this post, after being back to reality for about a week now, starting all of my second year units and a new internship, I thought it about time to get back to this blog…

Over the summer I have been lucky enough to travel the East coast of Australia, see the sights of Barcelona and enjoy the sounds of some of my favourite artists Benicassim (I have added a few snaps from my instagram below). Not to mention spending some much needed time catching up with all my family and friends back home in Newcastle. The end of first year seems like forever ago, after having this amazing summer, it’s a bit of a shock to the system getting back to the grind of working but exciting nonetheless.

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I have had all of my induction lectures/seminars this week which has made me super excited for what second year at university has to hold. One of my units is Agency Life, this part of the course has given me the opportunity to work with Photolink Creative Group which I also started on Wednesday, check out the next up and coming blog post for more about my new internship.

Thanks for reading!

Drew

First Year Internship

Working with Boutinot for 4 months now my time interning with the company has sadly come too an end. As described within the previous post we were asked to work within project teams to create two new product development concepts for some of the companies new wine products. Along side this we developed commercially sound campaign ideas, integrating both traditional and digital marketing and using a social media approach. We had to consider target audiences, potential stockists and consumer profiles.

Once this was completed we were then asked to help the company to conduct their annual market gap analysis, collecting data from several of the UK’s biggest supermarket chains, some of their current and potential suppliers such as ASDA and Marks and Spencer. The results were extremely interesting and key for the companies sales. The placement I believe was very beneficial alongside my first year studies as it helped me to strengthen my team working abilities and interpersonal skills, whilst giving me the opportunity to put my learning into practice. 

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 I received this gift for my work with them last week, benefits of working within the wine industry, should go down very nicely post exams! I would like to thank everyone at the office for it and the opportunities they have provided me with! 
 
 

DMMP Portfolio

Today nearing the last of my Digital Media and Marketing Platforms seminars we were asked to post a portfolio of all of our 1st year work onto a social media page, working in groups. We decided to use our digital marketing agency, JDVE, Facebook profile we had created for our first marked assignment for the uint, gaining a 2:1 for the finished posts! After putting all of our work together, it was interesting to see what we had all accomplished and covered;

Google Trends

Mobile Marketing

Email Marketing

Application of Social Media and Blogging in the Real World

http://jdvemarketing.wordpress.com/

http://www.facebook.com/JDVEmarketing

https://twitter.com/JDVEmarketing

Also videos shown in my previous post, just to name a few.

SURPRISE!

As apart of my Digital Media and Marketing Platforms unit we have been looking into the YouTube ‘unboxing’ phenomenon. These videos usually show a new product being unpackaged, the most common being electrical goods, these usually being very informative for the viewer too.

We were then given the task to get creative and form an Unboxing video for a simple Kinder Egg! After an intense session of brainstorming together, we decided to choose an old classic, Humpty Dumpty to focus our short video on.

Drawing up our storyboard and bringing a personality to our chocolate egg we were ready to start shooting! luckily Manchester weather held out for us and gave us the opportunity to add some shades to the mix!

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Boutinot

Writing my first post about work experience I participated in last week with Boutinot Wines. Boutinot is an international company based in Gately, the organisation has been running for around 30 years and now offers a catalogue of around 800 wines. Arriving to find a diverse range of fellow Manchester Metropolitan University students to work with, all studying different courses and currently in different years, I could instantly see It was going to be worth it and I was about to learn a lot.

We were all eager to get to work and see what the day had in store of us, firstly sampling some of their most famous wines! We got to taste what made Boutinot, what it is today which I found extremely interesting. We were than given four new concepts they hadn’t yet taken to market, then we were spilt into teams and assigned a product to develop a marketing campaign for, ours…Rambling Rosé.

During the space of two hours we had created the character for the wine which we based the campaign on. Rambling Rose a strong, intelligent, ambitious, sexy, creative voice of reason for our target audience of around 18-40 year old women to completely relate too. Creating a competition for our consumers to get completely involved with the brand by uploading photos to social networking sites of themselves and friends simply enjoying the rose in fun and creative ways. We decided to link the rose with a themselves package perfect for pre drinks or a girly night in. Also we decided to create social media accounts and for Rambling Rose to ramble about current issues women want to here about on her very own twitter page. #Roses-rambles

We developed many more parts to the campaign too before then presenting it to a board of Boutinot employees and the other team. Everyone had their each individual inputs and it was interesting to see what the others had also came up with. In all, the day was pleasant and very worthwhile. Hopefully Rambling Rosé is soon on supermarket shelves so I can enjoy a well earned glass!

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